The AI & Behaviour group aims to contribute to society by responsibly advancing Artificial Intelligence that empowers humans to adopt healthy, safe and sustainable behaviour.

We design, develop, and evaluate AI-based techniques and algorithms to analyze, predict, and support human behaviour, facilitating intentional behaviour change while respecting individual and societal values. The group focuses on applications for health, wellbeing, safety and sustainability. 

Within our research we use several computational approaches e.g. model-based simulation, serious gaming, Virtual Reality based simulation systems, apps that provide personalised advice and nudges, chatbots and LLMs.

We aim to develop ethically responsible approaches, which respect the autonomy of the users, are fully transparent about the applied techniques and are based on consent of users.